Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Expert Solution & Answer
Chapter 7, Problem 19MLM
Explanation of Solution
Social search:
- The user generated content like videos, news and images related queries on social media like Twitter, Facebook, Flickr and LinkedIn are searched under social search.
- The idea behind social search is purely based on semantic relevance between the results and queries.
- It also creates the relationship between searchers and results.
Semantic search:
- Semantic search will improve the search accuracy by understanding the user intention and the related searches of the user.
- It considers various points including intent, synonyms, context of search, variation of words, concept matching, generalized and specialized queries and natural language queries to give relevant search results.
- The Google and Bing are the example of semantic search.
Mobile search:
- Mobile search is a developing branch of information recovery services that is centered on the junction of mobile platforms and mobile phones.
- It can be used to tell information about user searches and other mobile devices.
- Mobile phone contains web search engine which allow the user to determine mobile content on websites that is obtainable to the mobile network or mobile devices...
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Management Information Systems: Managing the Digital Firm (15th Edition)
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