Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 6.4, Problem 6.4LO
Summary Introduction
To discuss: The significance and the online purchasing nature in the reseller, industrial, and the government organizational markets.
Introduction:
An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as
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Explain the essential elements of e-marketing strategy
Discuss the challenges by consumers and marketers for conducting online buying and selling process.
Recognize the importance and nature of onlinebuying in industrial, reseller, and governmentorganizational markets.
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