Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 6, Problem 1AMK
Summary Introduction

To discuss: On the difference between reseller, industrial, and the government organizational markets.

Introduction:

An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as consumer behavior.

Expert Solution & Answer
Check Mark

Explanation of Solution

The three various organizational markets includes the following:

  • Reseller
  • Industrial
  • Government

The industrial companies in few ways reprocess the service or product, which they purchase before its sale to the next purchaser. The resellers are the retailers and wholesalers that purchases physical products and again resell them without any reprocessing.

The government agencies at the local, state, and federal level, which purchases the goods and services for the citizens for whom they serve.

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I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.
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The most common product I purchase would have to be organic foods from the grocery store. Although these foods are from different producers, I feel as though most if not all utilize marking skimming as their marketing strategy for pricing their goods. Many organic foods are priced much higher than the average food product, usually doubling in cost, if not more. I have yet to find an organic food product that was the same price or cheaper than your typical comparable food item at the store. With the use of market skimming, organic food companies are focused on selling to buyers who value their product and recognize that a quality product or food source comes with a price. People who prefer to eat organic foods are typically inclined to pay whatever price that product comes with, since finding organic foods can be challenging to begin with. Since there are not as many organic food producers as there are non-organic food producers, target consumers have no choice but to purchase whatever…
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