Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 6.1, Problem 6.1LO
Summary Introduction

To discuss: On the difference between reseller, industrial, and the government organizational markets.

Introduction:

An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as consumer behavior.

Blurred answer
Students have asked these similar questions
Compare and contrast between the marketing relations stage and the marketing company stage, in terms of the tools used in marketing.
Explain the major benefits of direct marketing for customers and for sellers.
The business market consists of four broad segments: producers, resellers, government, and institutions. What are they?