Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 6, Problem 4AMK
a)
Summary Introduction
To discuss: The roles does different individuals plays in the buying process for a treatment system of water.
Introduction:
The ethics is a branch of philosophy, which involves defending, systematizing, and suggesting the concepts of correct and incorrect conduct.
b)
Summary Introduction
To discuss: The improvement in the marketing effort of the firm behind the new system.
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The case distinguishes push and pull strategies. The case mentions that Sun Pacific heavily uses a pull strategy because the promotions target the end consumers of the supply chain. However, they also would have to promote to the retailers (B2B) customers as well to ensure they stock the product on their stores and outlets. Design promotional materials, including key selling points, that Sun Pacific could use to “sell” its product successfully to its B2B customers
This is a sub topic of management which is retail.
Analyze a product or service that you recently purchased; the analysis will include its complete supply chain and how this influenced price and quality (represents the majority of your text). State if your Analysis results will impact your future purchase decisions and employment opportunities (separate, brief paragraph: 2-3 sentences). State the product's/service's name in the Subject line of your post.
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