CONNECT FOR MARKETING 180DAY
CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 6.4, Problem 2PC
Summary Introduction

To determine: The difference between a need and a want.

Introduction: The consumer decision process starts with an unsatisfied need and the consumer urges to go from their real, destitute state to an alternate, wanted state.

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