Chapter 6, Problem 1CCS

Summary Introduction

Case summary:

The weight loss industry has a rapid growth in the Country U because of selection of food and lifestyles of human being. Company W, Company J and Company S try to acquire wide range of lifestyles but they are using different dieting quest for new members.

Company W is the current market leader grouped in more than 30 countries and allows their members to select their own foods and teaches the basics of nutrition. Company J offers customized programs for teenagers and men want to reduce their weights without travelling in to a center. They created a separate plan for food, mind, and body and provides fresh fruits and vegetables Company S providing three more healthy snacks, meal replacement shakes and 500 calorie meal daily.

The three Companies are different in their efforts. Company W more focusing on the working not on foods. Diet Program J is concentrating food cravings and issues. Company S appeals men to reduce weight by their own rather than focusing on group meetings.

To discuss: Steps in consumer decision process when person X is going on a diet program.