CONNECT FOR MARKETING 180DAY
CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 6, Problem 2CCS
Summary Introduction

Case summary:

The weight loss industry has a rapid growth in the Country U because of selection of food and lifestyles of human being. Company W, Company J and Company S try to acquire wide range of lifestyles but they are using different dieting quest for new members.

Company W is the current market leader grouped in more than 30 countries and allows their members to select their own foods and teaches the basics of nutrition. Company J offers customized programs for teenagers and men want to reduce their weights without travelling in to a center. They created a separate plan for food, mind, and body and provides fresh fruits and vegetables .Company S providing three more healthy snacks, meal replacement shakes and 500 calorie meal daily.

The three companies are different in their efforts. Company W more focusing on the working not on foods. Company J is concentrating food cravings and issues. Company S appeals men to reduce weight by their own rather than focusing on group meetings.

To discuss: The manner in which Company W, Company S, and Company J creates value.

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