Company N is multinational corporation that engages in manufacturing, development of worldwide marketing of footwear, clothing and equipment. It targets the professionals and consumers with the innovative shoes like sports shoes, tennis, soccer and basketball. With the introduction of variety of products in the market it has gained a competitive advantage over their competitors like Company A, Company P and other competitors. Company N introduces the Product Z high performance sneakers. It helps the marathon runners and it continuously invest heavily in developing advanced components in this product. Careful marketing is one of the key elements in the Company’s marketing shoes. Through Product Z, company gained a product reputation and desirability within the target market. It dominates in basketball shoes in Country U. Later on, it gains brand name and customer’s loyalty. To discuss: Whether Company N uses concentrated strategy or differentiated or undifferentiated strategy for targeting customers of athletic shoes.

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Did the standards result in safer and more effective firefighting crews, or were they inadvertently keeping women out of a traditionally male job? The standards were designed to ensure that all firefighters, regardless of gender, could perform the physically demanding tasks required in firefighting. However, the fact that a significantly lower percentage of women were able to pass the test suggests that the standards may have inadvertently acted as a barrier to women entering the profession. Was this a BFOQ? The ministry was challenged on the basis of sex discrimination. What did the Supreme Court rule, and what was its reasoning? A Bona Fide Occupational Qualification (BFOQ) is a quality or attribute that employers are allowed to consider when making decisions on the hiring and retention of employees. In this case, the physical fitness test could be considered a BFOQ as it directly relates to the job's requirements. However, if it disproportionately excludes women and cannot be…

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Chapter 6.1, Problem 2VC

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Case summary:

Company N is multinational corporation that engages in manufacturing, development of worldwide marketing of footwear, clothing and equipment. It targets the professionals and consumers with the innovative shoes like sports shoes, tennis, soccer and basketball.

With the introduction of variety of products in the market it has gained a competitive advantage over their competitors like Company A, Company P and other competitors.

Company N introduces the Product Z high performance sneakers. It helps the marathon runners and it continuously invest heavily in developing advanced components in this product. Careful marketing is one of the key elements in the Company’s marketing shoes.

Through Product Z, company gained a product reputation and desirability within the target market. It dominates in basketball shoes in Country U. Later on, it gains brand name and customer’s loyalty.

To discuss: Whether Company N uses concentrated strategy or differentiated or undifferentiated strategy for targeting customers of athletic shoes.

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Did the standards result in safer and more effective firefighting crews, or were they inadvertently keeping women out of a traditionally male job? The standards were designed to ensure that all firefighters, regardless of gender, could perform the physically demanding tasks required in firefighting. However, the fact that a significantly lower percentage of women were able to pass the test suggests that the standards may have inadvertently acted as a barrier to women entering the profession. Was this a BFOQ? The ministry was challenged on the basis of sex discrimination. What did the Supreme Court rule, and what was its reasoning? A Bona Fide Occupational Qualification (BFOQ) is a quality or attribute that employers are allowed to consider when making decisions on the hiring and retention of employees. In this case, the physical fitness test could be considered a BFOQ as it directly relates to the job's requirements. However, if it disproportionately excludes women and cannot be…

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