MARKETING (LOOSELEAF)
20th Edition
ISBN: 9780357495742
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 6.1, Problem 3VC
Summary Introduction
Case summary:
Company N is multinational corporation that engages in manufacturing, development of worldwide marketing of footwear, clothing and equipment. It targets the professionals and consumers with the innovative shoes like sports shoes, tennis, soccer and basketball.
With the introduction of variety of products in the market it has gained a competitive advantage over their competitors like Company A, Company P and other competitors.
Company N introduces the Product Z high performance sneakers. It helps the marathon runners and it continuously invest heavily in developing advanced components in this product. Careful marketing is one of the key elements in the company’s marketing shoes.
Through Product Z, company gained a product reputation and desirability within the target market. It dominates in basketball shoes in Country U. Later on, it gains brand name and customer’s loyalty.
To discuss: Ways that Company N assess their competitors based on market to the segment of consumers for Product Z.
Expert Solution & Answer
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1. Product Strategy
Product/Service Description
Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use.
Justification for the Need
With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers.
2. Pricing Strategy
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Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…
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Chapter 6 Solutions
MARKETING (LOOSELEAF)
Ch. 6.1 - Prob. 1VCCh. 6.1 - Prob. 2VCCh. 6.1 - Prob. 3VCCh. 6.2 - Prob. 1CCh. 6.2 - Prob. 2CCh. 6.2 - Prob. 3CCh. 6 - Prob. 1DRQCh. 6 - Prob. 2DRQCh. 6 - Prob. 3DRQCh. 6 - Prob. 4DRQ
Ch. 6 - Prob. 5DRQCh. 6 - Prob. 6DRQCh. 6 - Prob. 7DRQCh. 6 - Prob. 8DRQCh. 6 - Prob. 9DRQCh. 6 - Prob. 10DRQCh. 6 - Prob. 11DRQCh. 6 - Prob. 12DRQCh. 6 - Prob. 13DRQCh. 6 - Prob. 14DRQCh. 6 - Prob. 15DRQCh. 6 - Prob. 16DRQCh. 6 - Under what conditions might a firm use multiple...Ch. 6 - Prob. 1DYMPCh. 6 - Prob. 2DYMPCh. 6 - Prob. 3DYMPCh. 6 - Prob. 1SCCh. 6 - Prob. 2SCCh. 6 - Prob. 3SC
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