Company U is Multinational Transportation Network Company of Country U which provides ride sharing services by connecting the independent drivers with the help of an application. It understands its target markets and maintains a strong marketing mix. The main reason for Company U application is popular because the users to contact the drivers near the area or surroundings. The business model takes an advantage of smartphone to connect with independent drivers and their cabs. The target market of Company U is Millennials and Generation Z because of their interests, lifestyle and low interests on auto ownership. Company U operates its services in locally as well as it expands operations globally also. It operates in an industry where trust between the strangers are important. The trust of comfortable and safety rides. Proper rating system helps to assure this trust and reliability. Company U follows cost leadership for determining the prices and it also uses algorithm for estimating fees when the demand is high. It spreading awareness and creating buzz in the market to promote their brand and it faces the competition from Company O and Company L. It has widely popular among consumers and independent contractors. To discuss: Core market of Company U and the reason for targeting these groups in particular.

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Did the standards result in safer and more effective firefighting crews, or were they inadvertently keeping women out of a traditionally male job? The standards were designed to ensure that all firefighters, regardless of gender, could perform the physically demanding tasks required in firefighting. However, the fact that a significantly lower percentage of women were able to pass the test suggests that the standards may have inadvertently acted as a barrier to women entering the profession. Was this a BFOQ? The ministry was challenged on the basis of sex discrimination. What did the Supreme Court rule, and what was its reasoning? A Bona Fide Occupational Qualification (BFOQ) is a quality or attribute that employers are allowed to consider when making decisions on the hiring and retention of employees. In this case, the physical fitness test could be considered a BFOQ as it directly relates to the job's requirements. However, if it disproportionately excludes women and cannot be…

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Chapter 6, Problem 2SC

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Case summary:

Company U is Multinational Transportation Network Company of Country U which provides ride sharing services by connecting the independent drivers with the help of an application. It understands its target markets and maintains a strong marketing mix.

The main reason for Company U application is popular because the users to contact the drivers near the area or surroundings. The business model takes an advantage of smartphone to connect with independent drivers and their cabs.

The target market of Company U is Millennials and Generation Z because of their interests, lifestyle and low interests on auto ownership. Company U operates its services in locally as well as it expands operations globally also.

It operates in an industry where trust between the strangers are important. The trust of comfortable and safety rides. Proper rating system helps to assure this trust and reliability.

Company U follows cost leadership for determining the prices and it also uses algorithm for estimating fees when the demand is high. It spreading awareness and creating buzz in the market to promote their brand and it faces the competition from Company O and Company L. It has widely popular among consumers and independent contractors.

To discuss: Core market of Company U and the reason for targeting these groups in particular.

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