MARKETING: REAL PEOPLE...ACCESS CARD
MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 6, Problem 8QA
Summary Introduction

To determine: The different components of attitude.

Introduction:

After reviewing various definitions and models, it is generally accepted that attitude represents either positive or negative impact of the people. The three components of attitude are cognition, affect and behavior.

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