MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 6, Problem 11QA
Summary Introduction
To discuss:The concept of time poverty and the way it impacts today’s consumers differently than consumers in 1970s.
Introduction:
Time poverty:Itis defined as lack of time which is due to multiple timetables (care work, domestic work, non-market economic activity) resulting in time poverty.
This is when consumers feel that they are more stressed/ pressed for time than ever before.
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Chapter 6 Solutions
MARKETING: REAL PEOPLE...ACCESS CARD
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