Chapter 6, Problem 8HMP

Program Plan Intro

Emerson Process Management’s data quality problems:

• In order to analyse customer activity, a new data warehouse was designed for improving service and marketing that includes full of inaccurate and redundant data.
• The data emerged from numerous transaction processing systems in Asia, Europe, and other locations around the world.
• The warehouse design team has assumed that the sales group in all these areas will enter customer names and addresses the same way, regardless of their location.