Chapter 6, Problem 17MLM

Explanation of Solution

Web Mining:

• Web is an unstructured data source that reveals patterns, trends and insights of customer behavior.
• Data warehouse is an integrated collection of data from more than one source to form a centralized repository.
• It possesses all the information needed by the organization and is used for analyzing the data and reporting the data to support decision makers in an organization.
• The managers in an organization use a technique called data exploration and analysis, which attempts to find out the unidentified patterns called as data mining.
• Data mining is a traditional knowledge discovery process used to summarize useful information after analyzing the information in different views.
• Web mining is similar to data mining where the information is gathered from internet.
• To get the required data, web mining uses a tool called web crawler which is an automated program that places the gathered data into the database...