Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 6, Problem 6.9AC
Summary Introduction
Case summary:
E-procurement plays a vital role in the current market situation. It totally changes the way of business for both the sellers and buyers. Especially the mobile procurement makes the job of the buyers easy by way of less search and effectively placing the order.
Mostly more than 70% of the companies are using the e-procurement. The workers also benefited by e-procurement as it saves more time of viewing, purchase orders and approving.
The time reduces from 10 days to 5 days in the requisition-approval-process cycle.
To discuss: The merits and demerits of e-procurement to both seller and buyer
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E-commerce Is Growing – Are You Growing with It?
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When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started to react and rethink their operations; first, ensuring the health and safety of employees and customers alike, and second acting quickly to guarantee their economic survival. And so began the accelerated growth of e-commerce, far beyond what any forecast would’ve predicted.
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Chapter 6 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
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