Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 6, Problem 6.10AC
Summary Introduction
Case summary:
E-procurement plays a vital role in the current market situation. It totally changes the way of business for both the sellers and buyers. Especially the mobile procurement makes the job of the buyers easy by way of less search and effectively placing the order.
Mostly more than 70% of the companies are using the e-procurement. The workers also benefited by e-procurement as it saves more time of viewing, purchase orders and approving.
The time reduces from 10 days to 5 days in the requisition-approval-process cycle.
To discuss: Mobile procurement and the role of buying center which affects the technology.
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Chapter 6 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
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