Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
Question
Book Icon
Chapter 6, Problem 6.25MML
Summary Introduction

To discuss: The way how the online purchasing changed the B2B marketing process and its disadvantages and advantages of electronic purchasing.

Online purchasing refers to the electronic medium of shopping of goods and services from a seller through the internet by way of using the web browsers.

Blurred answer
Students have asked these similar questions
From a cultural perspective, based on research that you have conducted. Select  three of the listed topics you consider relevant to explore in your discussion that will help a company better understand what it is like to live as a citizen in the country you have chosen: geography, social institutions (e.g., family, education, politics, legal system, and social welfare), religion, living conditions, and language.
'Memories in a box' is a business involved in gift baskets for all occassions and event planning located in Trinidad and tobago a) Provide a brief background of the company.   include the business concept and give justification for the profitability of this venture in the current market or economy.  b) Emphasize the unique selling points of the business.   C) Identify the products and services that the company intends to offer, to include the target market.  d) State the strategic vision and mission for the business.
What are the 10 things/places/foods/culture or anything that could showcase the attractiveness of the Philippines to foreign investors? To encourage them to invest?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage