Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
Question
Book Icon
Chapter 6, Problem 6.11AC
Summary Introduction

Case summary:

Several marketers are described by captive patrons and low budget. The famous food program is National School Lunch Program. Federal government suggests that schools who are receiving the federal money need to offer free lunch to the students from low income families. But the fund does not cover the whole cost of the meal. The meal served in most of the schools are French fries and chicken fingers. This is because proceeded food is cheaper than the fresh foods.

A report says that 94% of the schools did not meet the standards of Country U Agriculture Department’s regulatory. The purchasing agent should find the vendors who offers quality products or whose offers exceeds the minimum standards in low price.

The main aim of federal healthy, hunger free kids act of 2010 is to increase the nutritional quality of the food taken by children in the school. This act affects the schools in various area like the vending machines, the quantity of food offered to students, and milk of low or no fat. This also changes the price of the lunch. The changes have dieticians and the food serve directors are facing more challenges.

Characters in the case:

  • Country U

To discuss: Constitutes in healthy lunch in public school system and whether the food companies are responsible for the working with the buyers.

Blurred answer
Students have asked these similar questions
Good reponse to this statement? Cultural Factors to Consider for Tesla's Entry into Ecuador: In entering Ecuador with Tesla, it is important to consider the local cultural environment. Three key areas of culture to be considered are social institutions, living standards, and language.1. Social Institutions (Business Etiquette and Communication Styles)Ecuadorian business culture is formal and hierarchical. Professionals are addressed with titles of Doctor or Ingeniero, and business attire is conservative. Establishing trust founded on personal relationships and polite conversation is also paramount in establishing successful partnerships (Privacy Shield, n.d.).2. Living Conditions (Urban Infrastructure and Transportation)The cities such as Quito and Guayaquil are densely populated and prone to heavy traffic. Ecuador is actively adopting sustainable transport. For instance, there have been introduced new electric public transportation systems with high capacity and also friendly to…
A sample concepts personifying the target market of young adults or teenagers, defined in terms of demographic, psychographic and geographic characteristics.
From a cultural perspective, based on research that you have conducted. Select  three of the listed topics you consider relevant to explore in your discussion that will help a company better understand what it is like to live as a citizen in the country you have chosen: geography, social institutions (e.g., family, education, politics, legal system, and social welfare), religion, living conditions, and language.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing