Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 6, Problem 6.3DQ
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To discuss: The modified rebuy strategies and the straight rebuy and their differences and similarities and the time it is beneficial to use the one approach than the others
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Principles of Marketing, Student Value Edition (17th Edition)
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