Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 6, Problem 5ALR
Summary Introduction
To discuss: The difference of needs and motives from the theory of Maslow and how these concepts lead the consumers to purchase.
Maslow’s hierarchy of needs is classified as physiological needs, safety needs, belongings needs or social needs, Esteem needs, and actualization needs.
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