Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 6, Problem 2ALR
Summary Introduction
To discuss: The reason why acculturation is important to the marketers who wants to target the groups of H community consumers, A community consumers, AFA community consumers.
Acculturation is the degree where the new people or new comers adapt to the Country U culture.
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Chapter 6 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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