Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Videos
Question
Chapter 6, Problem 5CTE
Summary Introduction
To discuss: The ways to eliminate the dissonance of a customer.
The anxiety after the purchase of a product is termed as cognitive dissonance.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
A university student has just purchased a new Apple iPad. What factors might cause the student to experience post-purchase dissonance? How might the student try to overcome
it? How can the retailer who sold the computer help reduce the student’s dissonance? How can the computer’s manufacturer help?
Suppose you are employed by a large electronics retailer,and a customer comes to you with cognitive dissonanceover the purchase of an expensive computer system fromyour store the previous week. How would you work withthe customer to help eliminate the dissonance?
Time left 1:00:24
Question
Social class is a major component of which major influence on consumer purchases?
а.
Psychological
Not yet
answered
b. Personal
Marked out of
С.
Cultural
1.00
P Flag
O d. Social
question
Chapter 6 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Which of the following is considered an idea? Multiple Choice fitness a pen a marketing class pet food teeth whiteningarrow_forwardWhile videoconferencing is perceived as a "rich" medium for online negotiation, there remains some limitations. Which of the following are not a limitation? Multiple Choice technological difficulties security challenges All of these answers are correct. limitad vizikill tyarrow_forwardWhich of the following is an example of artificial intelligence? Group of answer choices Executive support system Expert system Decision support system Management information system Transaction-processing systemarrow_forward
- Need the correct answer to this practice question I found online please Answer the question below. Use the rubric in the materials for help if needed. In the late 1800s, researchers started studying the effects of advertising on memory and purchasing decisions. More recent research has shown different ideas. Discuss the difference between early thinking and later ideas. Identify where the three exposures rule would fit. In your conclusion, explain whether you agree with the earlier or later research. Use details to support your answer.arrow_forwardWhich of the following is NOT a benefit of IT? Group of answer choices Flexibility Quantity of leisure time Accessibility Quality of leisure timearrow_forwardWhich of the following is an example of the decisional roles a managers plays within an organization Question 6 options: leading allocating the resources of the organization monitoring process acting as a spokesperson for the organizationarrow_forward
- Double-barreled questions can make questions more difficult for respondents to process? Group of answer choices True Falsearrow_forwardA product that does not meet quality control standards and needs to be reworked to be salable as either an irregular or a good product is classified as: Group of answer choices A product that does not meet quality control standards and needs to be reworked to be salable as either an irregular or a good product is classified as: Defective units Scrap materials Waste materialsarrow_forwardWhich of the following are buying-related activities, in contrast to selling-related activities? (Choose every correct answer.) Multiple select question. Purchasing MP3s from an online retailer Receiving payment from a client for a haircut Using a credit card at a grocery checkout counter Giving a barista cash for a cup of coffeearrow_forward
- Information is knowledge that has been organized to have meaning and value. Group of answer choices True Falsearrow_forwardHow should the researcher handle “don’t know” responses?arrow_forwardYou are an operations analyst working for a major movie theater chain. Currently, the company requires all employees in the concession stand to use a technique known as suggestive selling (e.g., "Would you like Red Vines with your order today?"). Employees are not given any guidelines as to what suggestion to make, so they typically pick their favorite food or candy. The company has asked you to come up with a system to find items that a given customer is likely to buy in order to improve the effectiveness of the suggestive selling process and increase profits.Using market basket analysis, you have discovered several associations that you believe will lead to improved suggestive selling accuracy. You are considering two main options for deployment: Work with the point-of-sale software vendor to implement the suggestive selling algorithm into the software used by cashiers. As cashiers enter the customer's order, the algorithm will determine what additional item the customer is likely…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Understanding Management (MindTap Course List)ManagementISBN:9781305502215Author:Richard L. Daft, Dorothy MarcicPublisher:Cengage Learning
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning
Process selection and facility layout; Author: Dr. Bharatendra Rai;https://www.youtube.com/watch?v=wjxS79880MM;License: Standard YouTube License, CC-BY