PRIDE/FERRELL MARKETING ACCESS
PRIDE/FERRELL MARKETING ACCESS
20th Edition
ISBN: 9780357435359
Author: Pride
Publisher: CENGAGE L
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Chapter 6, Problem 3DYMP
Summary Introduction

To discuss: Ways that product of a company be positioned in the minds of customers in competitor’s target market.

Positioning is the process of attracting the minds of the customers or capturing a place in the minds of the customers through marketing activities.

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