PRIDE/FERRELL MARKETING ACCESS
PRIDE/FERRELL MARKETING ACCESS
20th Edition
ISBN: 9780357435359
Author: Pride
Publisher: CENGAGE L
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Chapter 6, Problem 15DRQ
Summary Introduction

To discuss: The two primary surveys that are used by the company for sales forecast and the reason for the company using an outside expert for forecasting surveys.

The systematic process of trying to forecast the volume of sales that a business is expected to make at a particular period in the future is known as sales forecasting.

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