PRIDE/FERRELL MARKETING ACCESS
20th Edition
ISBN: 9780357435359
Author: Pride
Publisher: CENGAGE L
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Chapter 5.1, Problem 1VC
Summary Introduction
Case summary:
Media I is a video and photo sharing social networking application. It allows its users to manipulate photos with different filters and share with friends with location tags and hashtags. It uses machine learning to populate Discover tab. Discover tab is an area, in which users can explore content on platform.
It creates using big data and artificial intelligence. Media I uses the big data and artificial intelligence to explore page and search function, enhancing user experience, target advertising, filer spam and to study human conditions.
To discuss: Process of Media I populating content on discover pages.
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How can service marketing add value in Fast-Moving Consumer Goods (FMCGs)? Use practical examples in Malawi Business cases.
Using Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examples
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PRIDE/FERRELL MARKETING ACCESS
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