PRIDE/FERRELL MARKETING ACCESS
20th Edition
ISBN: 9780357435359
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 5, Problem 7DRQ
Summary Introduction
To discuss: Some ways to motivate the respondents to conjoin in mail surveys
Mail survey is the research method where the answers for a questionnaire are sent by way if mails.
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How can I summarize my Marketing Proposal
1. Product Strategy
Product/Service Description
Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use.
Justification for the Need
With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers.
2. Pricing Strategy
We will adopt a value-based pricing strategy, setting the price at $99.99.
Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…
types of brand strategies used by marketers. Which one strategy could work better than another?
Chapter 5 Solutions
PRIDE/FERRELL MARKETING ACCESS
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