PRIDE/FERRELL MARKETING ACCESS
PRIDE/FERRELL MARKETING ACCESS
20th Edition
ISBN: 9780357435359
Author: Pride
Publisher: CENGAGE L
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Chapter 5, Problem 14DRQ
Summary Introduction

To discuss: Role of ethics in marketing research and reasons for the market researchers to be ethical.

Ethics is treated as a major branch of philosophy and it deals with right or wrong behavior. It is a moral principle that governing the behavior of a person.

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