Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 5, Problem 6ALR
Summary Introduction

To discuss: The reasons consumers give for shopping online.

E-business or electronic business is a subsidiary from related conditions as email and web based business. It suggests the direct of any business activity, either B2B or B2C on the Internet and moreover other electronic frameworks.

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Students have asked these similar questions
Explain three reasons consumers prefer to shop online.
What are the differences on how the consumer behave in buying online as compared to the conventional physical store.
Define the concept of shopper marketing and explain why it has grown in prominence?
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