Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 5, Problem 2CTE
Summary Introduction
To Discuss: The benefits of using search marketing.
Introduction: E-marketing is a procedure of preparation and executing the formation, dissemination, promotion, and evaluation of goods and services in a modernized and organized condition. For example, the World Wide Web and Internet to encourage trades and fulfil consumer needs.
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Contemporary Marketing (MindTap Course List)
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- You are working with Blue Bottle Coffee Co. to increase consumer visits to the company's landing page that promotes and sells at-home coffee-brewing systems. One way to increase such visits is to work for better organic search engine results through Search Engine Optimization (SEO). Which of the following tactics should you follow in your SEO program? O Be sure that content on Blue Bottle's landing pages discusses the company's in-store drinks and promotions O Decrease the use of meta tags, thus improving the search to hit ratios through organic searches O Includ fewer keywords on Blue Bottle's website so that the remaining keywords garner more attention from the search engines O Build the site's authority by determining ways to garner more mentions on other, nonaffiliated websites O You should use all of the tactics listed.arrow_forwardMarketers historically have tended to rely too much on click- through rates as a metric for success of web advertising. Click- through rate means the proportion of visitors who initiated action with respect to an advertisement that redirected them to another page where they might purchase an item or learn more about a product or service. Technically, click-through rate is the number of times a click is made on the advertise- ment divided by the total impressions (the times an advertise- ment was served up to the consumer during the visit to the website). Thus, Number of click-throughs Click-through rate (%) : Number of impressionsarrow_forwardExplain with examples how do the following issues plays a decisive role in initial screening of the selection criteria for an advertising agencies? a) Size of the Agencyb) Creative Reputation and Capabilityc) Media Purchasing Capabilitiesarrow_forward
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