Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 5, Problem 2C
Summary Introduction
Case summary: Company W is the biggest drug retailing chain in Country U, which is the primary organization of online business. It contains site pages which exist at the season when the business began. The organization's new mobile phone shopping application encourages purchasers to monitor medicine plans, get updates, and order restocks by scanning the barcode printed on the prescriptions or bottles of the medicine with mobile phones. They have around 40% online prescription restocks that are originated from smart phones. The mobile application enables customers to take photographs on their smart phones and afterward finds a neighbourhood Company W to send the pictures to store them for printing and getting the prints within 60 minutes. This extra photograph alternative feature gives higher income so that numerous photos can go live on people groups’ smart phones. Similarly, Company W has concurrence with numerous versatile photograph sharing organizations to permit their membership for printing. There are 8,200 stores in Country U and 67% of the population lives inside the three miles of a store area.
Characters in the case: Company W, Company AB, and Country U.
To Discuss: The effects the
Introduction: E-business or
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Contemporary Marketing (MindTap Course List)
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