Concept explainers
Case summary: Company W is the biggest drug retailing chain in the Country U is the primary organization into online business. They contain site pages which exist at the season when the business began. The organization's new mobile phone shopping application encourages purchasers to monitor medicines plans, get updates, and order restocks by scanning the barcode printed on the prescriptions or bottles of the medicine with mobile phones.
They have around 40% online prescription restocks that are originating from smart phones. The mobile application enables customers to take photographs on their smart phones and afterward finds a neighbourhood Company W to send the pictures to store for printing and get the print inside 60 minutes. This extra photograph alternative gives higher income in light of the fact that numerous photos are live on people groups’ smart phones.
Company W likewise has concurrence with numerous versatile photograph sharing organizations to permit their membership for printing. There are 8,200 stores in Country U and 67% of the population lives inside three miles of a store area.
Characters in the case: Company W, Company AB and Country U.
To discuss: The ways Company W take advantage of demographic as the company expands its online retail presence.
E-business or
Want to see the full answer?
Check out a sample textbook solution
Chapter 5 Solutions
Contemporary Marketing (MindTap Course List)
- What problems prevent more people from using online shopping?arrow_forwardMarket Segmentation and Your Purchase Habits In this learning activity, we will develop skills related to explaining market segmentation and segmentation variables, and their relevance to marketing. A market segment is a piece of the market. Market segmentation involves aggregating prospective buyers into groups that have common needs and who respond similarly to marketing programs. They are similar in their consumption behaviour, attitudes, and target market profiles. Find an example product category from your life or your purchasing habits that fits into each of these four segmentation categories. Mass marketing strategy: Marketing a product with a broad appeal to the entire market without any product or marketing differentiation This is uncommon and can be seen with utility companies. Segment marketing strategy: Marketing a range of different products and brands to specifically meet the needs of an organization's varied target markets. This is common with large companies such as car…arrow_forwardHow can organizations influence consumer behaviors and increase awareness of the value of the triple bottom line? How can an organization leverage its mission, vision, and values in its communications with customers? Should organizations ignore customers with unethical demands? What are the potential benefits and drawbacks of doing so?arrow_forward
- Discuss how can Zara use its subscriber data access for email marketing to its advantage for the launch of its new sustainable clothing range ?arrow_forwardConsidering the largest bank in your college’s city or town:How might consumers’ needs differ?What types of products might meet their needs?What advertising media makes sense for the different segments of consumers?arrow_forwardInstructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?arrow_forward
- How do marketers of Apple watch use marketing and advertising to reinforce consumers to buy themarrow_forwardWhat buying factors most likely affect consumers who purchase luxury bottled water ( Beverly Hills 90H2O? Please provide the detailed explanationarrow_forwardDefine the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?arrow_forward
- Online Shopping is a trend that is booming in the recent years but more so with the pandemic that we are currently experiencing. What do you think is the main factor as to why people engage in online shopping?arrow_forwardDo you think observing shoppers while they are shopping at retail outlets is compromising the privacy of the shopper? Or it is actually helping marketers in serving these customers better. Explain Briefly.arrow_forwardIs it a good or bad thing that some retailers use mannequins with cameras hidden in one eye to record customer demographics and shopping behavior in order to serve them better?arrow_forward
