Concept explainers
Case summary: Company W is the biggest drug retailing chain in the Country U is the primary organization into online business. They contain site pages which exist at the season when the business began. The organization's new mobile phone shopping application encourages purchasers to monitor medicines plans, get updates, and order restocks by scanning the barcode printed on the prescriptions or bottles of the medicine with mobile phones.
They have around 40% online prescription restocks that are originating from smart phones. The mobile application enables customers to take photographs on their smart phones and afterward finds a neighbourhood Company W to send the pictures to store for printing and get the print inside 60 minutes. This extra photograph alternative gives higher income in light of the fact that numerous photos are live on people groups’ smart phones.
Company W likewise has concurrence with numerous versatile photograph sharing organizations to permit their membership for printing. There are 8,200 stores in Country U and 67% of the population lives inside three miles of a store area.
Characters in the case: Company W, Company AB and Country U.
To discuss: The ways Company W take advantage of demographic as the company expands its online retail presence.
E-business or
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Chapter 5 Solutions
Contemporary Marketing (MindTap Course List)
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