EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
Question
Book Icon
Chapter 5, Problem 5.1DQ
Summary Introduction

To discuss: Consumer market and the four sets of factor which influences the behavior of consumers.

Expert Solution
Check Mark

Explanation of Solution

Consumer market is the place where households and individuals will purchase the services or goods for the purpose of personal consumption.

The four factors factor which influences the behavior of consumers are as follows:

  •   Cultural factors which includes culture, social class and subculture,
  •   Social factors which includes groups, family, status, roles and social networks.
  •   Personal factors which includes life-cycle stage, age, occupation, lifestyle, economic situation, self-concept and personality.
  •   Psychological factors which includes perception, motivation, beliefs, attitudes and learning.
Summary Introduction

To discuss: The factor which influences Person X to decide on choosing the school and plans for Saturday night.

Expert Solution
Check Mark

Explanation of Solution

The characteristics influenced the choice of Person X while choosing the school is social factors because most probably the choice of school is decided by the parents and family members. So, social factors are the groups, family, social network, status and roles.

The characteristics influenced the choice of Person X while deciding the plans for Saturday night is personal factor because personal factors involves life cycle stage, economic situation, self-concept, occupation, and age.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
How helpful did you find using ChatGPT to conduct the stakeholder analysis? How would you verify and modify the results generated by ChatGPT before presenting the information to the organization?
Transportation is considered a facilitator of trade as it can either make trade feasible or infeasible. Transportation infrastructure is crucial to the efficiency of transportation and ultimately, international trade. After conducting research on infrastructure investments in Canada, choose one infrastructure investment that has not been chosen already by a fellow candidate and describe the scope of the project and its objectives. Be sure to explain how your project helps facilitate trade with which specific regions and how it contributes to efficient supply chains.         answer this question based on  Objectives of the Ontario-Québec Continental Gateway and Trade Corridor (CGTCQO) Project
Nnn̈mmkkkjnhbb
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    MARKETING 2018
    Marketing
    ISBN:9780357033753
    Author:Pride
    Publisher:CENGAGE L
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning