EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 5, Problem 5.15VC
Summary Introduction
Case summary:
Company I is the world famous huge sports entertainment media company. In the past few years, the company was professional in tennis and golf marketing. At present, the company handles sales and marketing activities in seventy to eighty colleges for their college sports marketing. The company takes care of everything within the college sports customers who are short of playing the games either in the field or in the court.
Though Person X thought that the college sports has equal fans, Company I finds that it was not true. The fans have different tastes regarding sports and it is mainly based on the institutional, geographic, and generational factors. Company I broadly comes to know about the process that the company undergoes to attend or view a sport event that connects with the customer in every stage.
Characters involved in the case:
- Company I
- Person X
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
To determine: The product that the college athletics department sells
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
A company’s marketing environment consists of actors and forces outside the company that affect marketing management’s ability to develop and keep successful transactions with its target customers. The environment today is changing very quickly, and it is difficult to predict what the future will bring. It is important therefor to monitor the market environment and, if necessary, change the marketing plan to meet new opportunities or threats. It is dangerous for the life of the company to ignore what is going on in the environment.
(i). Identify the two main forces and explain how each affects companies marketing efforts to survive in business environment.
what do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?
We live in a world where everyone is online. This means one of the most effective ways of reaching your customers is via a website. But having a website is only a small part of marketing your business or product online.
There are many other things to consider such as social media or ranking in search engines. Utilising the electronic marketing media to promote your product or service is becoming a major strategic marketing thrust for the modern business. We are now dealing with extensive knowledge available to consumers on a worldwide scale. Content is dynamic.
Question
Assuming you are the marketing manager for a consumer product company that manufactures casual shoes and who are experiencing a reduction in sales volume. The company has traditionally been selling its products through customary marketing channels, using advertising media such as television and printed media.
This company has now adopted a strategy to move from its current marketing strategy online…
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- For a very long time, direct marketing has been a successful technique for marketers. Give some justification for why direct marketing has been so successful.arrow_forwardDoes Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.arrow_forwardMarketing has often been defined in terms of satisfying customers needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketing encourage consumers to spend more than they should on goods and services they really do not need. Give your answer with examples and share with us how yoy recently bought any product/ service which you really didn’t need. What influenced you to buy it.arrow_forward
- Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management Marketing and the Virtual Marketplace Computers: Dell and Apple Research and discuss the marketing promotions used by the two organizations in your chosen category Compare and contrast the promotional activities – both online and offline – and discuss why they are successful/or not You should review World Wide Web and all other media (TV, radio, print, promotional events and items) to view promotions currently being used by both organizations (You can also use the Library’s Full Text database to research articles about these companies’ marketing strategies) Focus your comments on the communication medium and messages, and how they align with the 4 P’s Discuss the characteristics of consumer behavior Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and…arrow_forwardTRUE/FALSE Large companies such as Kraft Foods and Proctor & Gamble are reducing their mass advertising efforts in favour of direct and relationship marketing strategies.arrow_forwardThe world is always evolving, growing, and adapting to our every need and desire. The way we buy and sell products and services differs greatly depending on whether we are business owners or consumers. There is a market for everything, and existing markets have grown in size, making it increasingly difficult for businesses to capture the attention of their desired target market. Online marketing or traditional marketing which should be using for current marketing practices in capturing customer demand?arrow_forward
- The marketing function practices imply lots of contradictions and arguments issues. You are requested to choose any of those different issues to provide an informative extended essay about. The report must show how far this issue affects the ethical, legal, societal, and/or fairness treatment to some groups, countries and/or individuals throughout the world. Different literature review readings are required to comprehend the whole issue from various perspectives to write your essay professionally. Your essay must show your own view on this issue as well as your recommendations and suggestions to overcome its negative effects. the topic: Where is the line between persuading customers and manipulating customers to purchaseproducts, services, and ideas? Is some marketing promotion really corporate propaganda ?arrow_forwardBased on your experience and knowledge, propose specific ways AI could be better incorporated into the classroom to improve the learning experience for marketing students. What challenges do you foresee in integrating AI into marketing education, and how might these challenges be addressed?arrow_forwardWhen working on promotion for your product/service, why is it important to consider the economic challenges of your target market?arrow_forward
- Marketing is the job of everyone in a business organization,not just the marketing department.arrow_forwardMarketing, especially in today's society, is widely used for social media and technology in the form of products and services. It is so easy for brands and companies to market something they don’t always understand. Technology is a tool that is used every single day in today’s society. I never understood how much technology plays a part in business and marketing before I started this degree. I used to think marketing was just used on billboards and newspapers. I never would have guessed how heavily technology is used in marketing like it is used today. This article mentions the intentional and unintentional categories of technology. Intentional processes are where the people change the technology and the unintentional processes are where technology changes people. In the Intentional process, there are three groups, further extension, subversion, and diversion. The first intentional process, further extension, is typically what most marketers are familiar with, which is…arrow_forwardMarketing communications represents all the elements of the marketing mix that facilitate exchanges by targeting the brand to a group of customers, positioning the brand as being distinct from competitive brands and sharing the brand's meaning and unique differences with the product's target audience. You understand the importance of successfully communicating the most relevant creative strategy in terms of developing a clear and consistent brand theme that sets one brand apart from its competition. Contemporary advertising can be conceptualised into six creative strategies in three categories. Which one of the creative strategies would you recommend be the focus of the launch campaign for BienCai? Be sure to explain and justify your answer. Can someone help me for this question, please? I uploaded the case as images.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
