EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 5, Problem 5.12AC
Summary Introduction
Case summary:
Company BH water is designed by the top most experts and it are awarded as World’s best water. This water contains electrolytes and minerals. This cost $72 for case of 24 water bottles.
This water is available only in fine restaurants, luxury hotels and gourmet markets. Another luxury water is Company FBH cost $100 for a bottle. This is cost is exclusive of silver or gold cap. If anyone needs with this cap then the cost will be doubled. Company A tops all these companies at $60,000 for a bottle.
Characters in the case:
- Company BH
- Company FBH
- Company A
To discuss: The ethical issues surrounding the bottled water industry
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