EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 5, Problem 5.22MML
Summary Introduction
To discuss: The various stages of the consumer decision process and how Person X and his family utilize this way for purchasing purpose.
The purchasing behavior of the households and the individuals for their personal consumption is known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.
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Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.
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- There are FIVE STEPS in the Consumer Decision Making Process that consumers typically go through when making a purchase/major purchase. Please outline a purchase that you have made recently explaining each step in the Consumer Decision Making Process.arrow_forwardBuyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.arrow_forwardAs a consumer, what are the different factors that will make you buy a certain product or item ? Explain each .arrow_forward
- Think about a recent purchase that you made, and describe how economic and social environmental factors (e.g., reference group, family, and culture) influenced your buying decision?arrow_forwardAssume you have written the textbook for your class and are going to attempt to sell it to your university. Identify six members of the buying center of your university. What role would each play in the decision process?arrow_forwardWhy is it essential to follow the consumer decision-making process when buying products, particularly new or expensive items?arrow_forward
- Humans are social beings whose purchase decision are influenced by their social settings and surroundings.Analyse the four social factors that can explain some of consumer purchase behaviour. Also show why marketers should try to understand these social factors.arrow_forwardThe family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior?arrow_forward— Answer the question properlyarrow_forward
- Discuss how your personal culture and family norms have influenced your buying behavior. Give a couple of examples, whether the buying behavior and influence ends up in a positive or negative consumer behavior.arrow_forwardExplain the different stages of the Buyer Decision Process in the context of choosing a shampoo.arrow_forwardDiscuss how psychological factors can affect consumer buying behavior?arrow_forward
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