Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 5.10MA
Summary Introduction
Case summary:
Person JH is a college student who is passionate towards her fashion she shares her sense of fashion in her Blog JH. Person JH’s social influence made her to get an invitation for the Fashion Designer KS presentation in City NY fashion week after that she had blogged on the title “I had keep myself from drooling” that states about the collection.
The digital influencers like Person JH are given a payment for what they write on the blog and for posting photos in the Social media’s like I and P. Some of the digital influencers are paid with free trips. The best example is Person OL a personal style blogger who was invited by Company S to the southwest. The company also provided her a phone to post pictures on the Social media I with the company’s hashtag for their promotions.
Characters in the case:
- Person JH
- Person OL
- Fashion Designer KS
- Social media I
- Social media P
- City NY
- Company S
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
To summarize: The Federal Trade Commission (FTC) disclosure rules on utilizing social media in order to promote the services and product and determine whether the blogger that was reviewed in the previous question utilizes this rule.
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I need help completing the chart below
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
Chapter 5 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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