Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 5, Problem 4VC
Summary Introduction
Case summary:
Person AM is the founder of Company GO, Person AM designed a website, Website TP that was mainly to organize the campaigns, boycotts, and raising the drives for significant issues. The concept that Person AM launched was very attractive, he made an offer of two pizzas for the price of one pizza and this concept expanded to the other cities of Country U.
The major reason for the success of Company GO is its simplicity as it offers the good deal to the subscribers in the city for every day. There was a faster growth in the company as it easily understand the behaviors of the consumers. Even though the company understands the
Characters in given case:
- Company GO
- Person AM
- Website TP
- Country U
To discuss: The influence of the psychological and sociological factors on the consumers of Company GO regarding the process of purchase decisions.
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Chapter 5 Solutions
Marketing - Standalone book
Ch. 5.1 - Prob. 5.1LOCh. 5.2 - Prob. 5.2LOCh. 5.2 - Prob. 5.1LRCh. 5.2 - Prob. 5.2LRCh. 5.2 - Prob. 5.3LRCh. 5.3 - Prob. 5.3LOCh. 5.3 - Prob. 1MRDCh. 5.3 - Prob. 2MRDCh. 5.3 - Prob. 1MIAMCh. 5.3 - Prob. 5.4LR
Ch. 5.3 - Prob. 5.5LRCh. 5.3 - Prob. 5.6LRCh. 5.4 - Prob. 5.4LOCh. 5.4 - Prob. 1MMCh. 5.4 - Prob. 5.7LRCh. 5.4 - Prob. 5.8LRCh. 5.4 - Prob. 5.9LRCh. 5 - Prob. 1AMKCh. 5 - Prob. 2AMKCh. 5 - Prob. 3AMKCh. 5 - Prob. 4AMKCh. 5 - Prob. 1BYMPCh. 5 - Prob. 2BYMPCh. 5 - Prob. 3BYMPCh. 5 - Prob. 1VCCh. 5 - Prob. 2VCCh. 5 - Prob. 3VCCh. 5 - Prob. 4VCCh. 5 - Prob. 5VC
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Similar questions
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