Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 5, Problem 2VC
Summary Introduction

Case summary:

Person AM is the founder of Company GO, Person AM designed a website, Website TP that was mainly to organize the campaigns, boycotts, and raising the drives for significant issues. The concept that Person AM launched was very attractive, he made an offer of two pizzas for the price of one pizza and this concept expanded to the other cities of Country U.

The major reason for the success of Company GO is its simplicity as it offers the good deal to the subscribers in the city for every day. There was a faster growth in the company as it easily understand the behaviors of the consumers. Even though the company understands the consumers behaviors it faces some major three challenges.

Characters in given case:

  • Company GO
  • Person AM
  • Website TP
  • Country U

To discuss: The promise made by Company GO and the way the promise have an effect on the perceived risk and the cognitive dissonance of the consumers.

Blurred answer
Students have asked these similar questions
QUETION ON WHITE CLAW case
Home Depot Financial Outlook Next 5 years.
Home Depot Operations and Strategic Planning.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning