Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 5, Problem 3QA
Summary Introduction
To determine: The concept of big data and some of its competitive advantages
Introduction: The set of facts figure details collected for analysis or reference are celled as data. Companies maintain data through database management and analyze data to get valuable information from it for decision making purpose.
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What does the expression "Big Data" mean? What advantages does big data have for competition?
What exactly is meant by the term "Big Data"? What are the benefits of Big Data to competitors?
Describe business data and what it can do for you.
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Marketing: Real People, Real Choices (9th Edition)
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- How are businesses now using Big Data, and what is driving this trend?arrow_forwardhow would you describe Big Data? What are some ofthe most significant sources of competitive advantagethat Big Data offersarrow_forwardWhen asked another way, what is "Big Data," please define. Just what are the most significant benefits of Big Data for companies?arrow_forward
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