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Business Marketing Marketing: Real People, Real Choices (9th Edition)

The decision facing SP. Introduction: SP is a music application which began as an alternative to other music download services. The customers are offered access to music from its vast library either by paying subscription or by listening it for free with interrupting ads in between. The artists generally have been a little less enthusiastic since SP makes a deal with record labels and by the time it reaches to actual artists, the amount becomes pretty small. It offers various benefits to the users who pay subscription fee. It uses vast amount of customer data and then analyses it to offer best services to its customers. It helps the artists know their most passionate fans so that musicians can target them. The fact that it uses big data analytics for analyzing customer data to a large extent makes it different from its competitors. SP needs to take decisions like- Building long lasting relationships with the users and the stakeholders. Use consumer data for growth and expansion. Exploring other ventures and integrating them with music. To become world’s third largest ad business.

The decision facing SP. Introduction: SP is a music application which began as an alternative to other music download services. The customers are offered access to music from its vast library either by paying subscription or by listening it for free with interrupting ads in between. The artists generally have been a little less enthusiastic since SP makes a deal with record labels and by the time it reaches to actual artists, the amount becomes pretty small. It offers various benefits to the users who pay subscription fee. It uses vast amount of customer data and then analyses it to offer best services to its customers. It helps the artists know their most passionate fans so that musicians can target them. The fact that it uses big data analytics for analyzing customer data to a large extent makes it different from its competitors. SP needs to take decisions like- Building long lasting relationships with the users and the stakeholders. Use consumer data for growth and expansion. Exploring other ventures and integrating them with music. To become world’s third largest ad business.

Solution Summary: The author describes SP as a music application which began as an alternative to other music download services. It uses vast amount of customer data and then analyses it to offer best services to its customers.

Marketing: Real People, Real Choices (9th Edition)

Marketing: Real People, Real Choices (9th Edition)

9th Edition

ISBN: 9780134292663

Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Publisher: PEARSON

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Marketing: Real People, Real Choices (9th Edition)

Ch. 5 - Prob. 1QA Ch. 5 - Prob. 2QA Ch. 5 - Prob. 3QA Ch. 5 - Prob. 4QA Ch. 5 - Prob. 5QA Ch. 5 - Prob. 6QA Ch. 5 - Prob. 7QA Ch. 5 - Prob. 8QA Ch. 5 - Prob. 9QA Ch. 5 - Prob. 10QA

Ch. 5 - Prob. 11QA Ch. 5 - Prob. 12QA Ch. 5 - Prob. 30C Ch. 5 - Prob. 31C Ch. 5 - Prob. 32C Ch. 5 - Prob. 33C Ch. 5 - Prob. 34C

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