Fundamentals of Management: Essential Concepts and Applications (9th Edition)
Fundamentals of Management: Essential Concepts and Applications (9th Edition)
9th Edition
ISBN: 9780133499919
Author: Stephen P. Robbins, David A. De Cenzo, Mary A. Coulter
Publisher: PEARSON
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Chapter 5, Problem 35DQ
Summary Introduction

To determine:

The strategic implication of Zara's move into online retailing.

Introduction:

Strategic management is a process which involves all basic management functions like planning, organizing, leading, controlling. The strategic management process gives power to the actions of the organization to achieve the desired goals. It is crucial to evaluate the external and internal environment of the business for formulating a successful strategy.

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