Management (14th Edition)
14th Edition
ISBN: 9780134527604
Author: Stephen P. Robbins, Mary A. Coulter
Publisher: PEARSON
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Question
Chapter 5, Problem 18DQ
Summary Introduction
To explain:
The impact made by the toys marketed to girls.
Introduction:
Toy advertisements are able to create nostalgic feelings within any person. Anyone would have had their favorite toys from their childhood and ones they hated or were scared of. They are able to create impacts upon children that would last a lifetime. It is a common notion that there are separate toys for girls and for boys. Toys meant for girls are being marketed using a unique set of strategies. It is important to understand as to why companies follow such strategies.
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