EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Question
Chapter 5, Problem 11PA
Summary Introduction
Interpretation:The impact of servicescape sub dimensions on customer service and value.
Concept Introduction:
Servicescape includes all physical elements a customer would encounter in forming an impression about a certain organization. It further impacts upon the behavioral elements in relation to the service experience. Organizations often use the three sub dimensions of servicescape in creating a pleasing experience to the customer.
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