Experiencing MIS
Experiencing MIS
8th Edition
ISBN: 9780134792736
Author: KROENKE
Publisher: PEARSON
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Chapter 4, Problem 9CS

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Porter’s four competitive strategies:

The porter’s four competitive strategies does Apple become engaged is industry-wide, Focus, Cost, and Differentiation.

  • Apple mainly engages in focused differentiation strategy.
    • They are mainly focused on mobile computing device such as iPhone, iPod, and so on.
    • It is distinguishing itself through its unbelievable engineering and vast array of applications for its computing devices.
    • Then they have distinguished themselves from their participants by giving a huge range of apps for their products and generating the products with unique shape of phone...

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