Experiencing MIS
Experiencing MIS
8th Edition
ISBN: 9780134792736
Author: KROENKE
Publisher: PEARSON
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Chapter 4, Problem 10CS

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Three factors in Apple past success:

The three important factors that plays on vital role in Apple past success are listed below:

  • Business model
  • Marketing and branding
  • Innovation

Business model:

The one of the factor which contributed to Apple success is business model.

  • Apple able to manage and organize each and every section of value chain where its value can be added.
  • This feature has allowed the company to preserve the industry command and it helps it to deliver the quality products and services to its customers.
  • The company manages the value chain sectors where its core capability is located and departure other areas to third parties.
  • The flexibility of business model is important factor for Apple success.

Marketing and branding:

The marketing strategies plays vital role which is proved for the success of Apple products...

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