MANAGEMENT INFORMATION SYSTEMS
15th Edition
ISBN: 9780134640037
Author: LAUDON
Publisher: PEARSON
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Chapter 4, Problem 7DQ
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Behavioral targeting pros:
- Well known of customer behavior
- Companies will not send the irrelevant advertisement to the customer and waste the time.
- First, the company will gather information from the customer and send advertisements according to the interests of an individual.
- Raise of company production
- Behavior targeting helps company to save time because they will not be wasting time to reach out the customers.
- They aim a particular group of people and concentrate their time and earn money from them.
- They give more time and work for improving the excellence of the product.
- Permits companies to be extra advanced
- By getting information about a customer, a company can find out what a customer wants exactly.
- The company will have the knowledge which products are useful.
- The company can target specifically what the groups of people are aiming to buy their product.
- Improvement in relationship between customer and companies
- Learning the customer goods and creates a better idea for implementation...
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(Short-answer) b. Continue from the previous question. Suppose part of the data you extracted from the data warehouse is the following. Identify the missing values you think exist in the dataset. Use Column letter and Row number to refer to each missing value in the dataset. Please write down how you want to address each particular missing value (you can group them if they receive same treatment). For imputation, you do not need to calculate the exact imputed values but just describe what kind of value you want to use to impute.
Please original work
Locate data warehousing solutions offered by IBM, Oracle, Microsoft, and Amazon
Compare and contrast the capabilities of each solution and provide several names of some organizations that utilize each of these solutions.
Please cite in text references and add weblinks
Need Help: Which of the following statements about confusion matrix is wrong
A) Confusion matrix is a performance measure for probability prediction techniques
B) Confusion matrix is derived based on classification rules with cut-off value 0.5
C) Confusion matrix is derived based on training partition to measure a model’s predictive performance
D) None of the above
Chapter 4 Solutions
MANAGEMENT INFORMATION SYSTEMS
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- I have a few questions I need help with Statement: When we build a nearest neighbor model, we shall not remove the redundant dummies when coding a categorical variable. True or False Statement: One reason why a neural network model often requires a significant number of data observations to train is that it often has a significant number of model parameters to estimate even if there are only a few predictors. True or False. Which of the following statements about confusion matrix is wrong A) Confusion matrix is a performance measure for probability prediction techniques B) Confusion matrix is derived based on classification rules with cut-off value 0.5 C) Confusion matrix is derived based on training partition to measure a model’s predictive performance D) None of the abovearrow_forwardStudent ID is 24241357arrow_forwardWhich of the following methods help when a model suffers from high variance? a. Increase training data. b. Increase model size. c. Decrease the amount of regularization. d. Perform feature selection.arrow_forward
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- Problem of checking Compile errors Runtime errors ======== } ng; } You have the following IQueue interface. Implement a Queue class derived from IQueue. You can use STL containers discussed in class, such as vector, queue, stack, deque, map. #include using namespace std; class IQueue { public: }; virtual void Enqueue(int val) virtual int Dequeue() = 0; virtual int Size() const = 0; int main() = 0; { Queue q; ===== } cout << q.Size() << endl; q. Enqueue(10); q.Enqueue(20); q. Enqueue(30); cout << q.Size() << endl; cout << q.Dequeue() << endl; cout << q.Size() << endl; cout << q.Dequeue() << endl; cout << q.Size() << endl; cout << q.Dequeue() << endl; cout << q.Size() << endl; ==== ====arrow_forwardlogicarrow_forwardQ1: For the Figure Below if the input to the first tank is step with magnitude 2 find 1. What type of relation between (tanks 1 and 2) and tank 3 2. Initial real value of H2, if the steady state value is 10 3. Final Value of H3 4. H1 at t=1.5 5. For the system tank1 and tank 2 only which case is applied to them (overdamping, underdamped or critically damping) A₁=1 A₂=1 Tank 1 R₁ = 2 * Tank 2 R₁₂=2 A3=0.5 hy R₁=4 Tank 3arrow_forward
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