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EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 4, Problem 6QA
Summary Introduction
To determine:Thetechniques used by marketers to gather data in exploratory research and theirusefulness.
Introduction: Exploratory research refers to more rigorous studies that are carried on to get new ideas, new strategies and opportunities. It is a technique to get a new insight into a market and for the future. It provides new and advanced solutions to solve the prevailing problems.
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What techniques can marketers use to gather data inexploratory research? How is this type of data collection useful?
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Observational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
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- How can a researcher distinguish academic research from speculation or personal opinion when using secondary data?arrow_forwardHow does Market Force leverage marketing research to help its clients?arrow_forwardTo get a full appreciation of the study what type of data would you collect in conducting a market research and why? Further draw up 5 research questions Which data collection instrument agrees with the type of data you would collectarrow_forward
- What are the differences between causal, exploratory, and descriptive research methods?arrow_forwardDefine and discuss problem identification and problem-solving research. Explain with the help of an example showing the relationship between these two types of research.arrow_forwardWhich research information could best help a marketer decide whether todiscontinue a product line?arrow_forward
- Define observation research and what are the relative advantages/disadvantages of this type of research? What are 2 examples observation research might be used?arrow_forwardBuild a research question based on education and exercise. Formulate a hypothesis based on the above research question.arrow_forwardDescribe the data collection technique using questionnaires and interviews during the research processarrow_forward
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