EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 4, Problem 15QA
Summary Introduction
To discuss:The cross tabulation and how it helps in analyzing and interpreting the data.
Introduction: Cross tabulation refers to examining the data by breaking it in two subgroups dividing the data in two different groups to make it clearer and more concise to interpret the result. It is a method to quantitatively analyze the relationship between two variables.
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EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
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