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EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
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ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Question
Chapter 4, Problem 2QA
Summary Introduction
To Explain:Therole of marketing decision support system (MDSS) in providing the information to marketers.
Introduction: Marketing decision support system is an interactive software that works on marketing information system data to critically analyze them and allows the marketing managers to conduct their own analysis.
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How does a marketing decision support system (MDSS)allow marketers to easily get the information they need?
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